Hyundai Campaign
HYUNDAI was again associated with El Corte Inglés São Silvestre de Lisboa with the #DáTudo campaign for solidarity.
It is a solidarity initiative that takes place within the scope of the social responsibility of the brand and invites the athletes to donate sport equipment in good conditions.
In 2017, HYUNDAI collected 378 kg of equipment, which was donated to the Banco de Bens Doados da ENTREAJUDA (Bank of Donated Goods). This year, the brand added 300 kg of equipment which was delivered to Escolinha de Rugby da Galiza (School of Rugby of Galicia) that supports 140 young athletes from needy families who through sport are socially included and given an alternative to the street.
The delivery of goods was done in the three training sessions for El Corte Inglés São Silvestre de Lisboa - on December 8, 15 and 22 at the Keil do Amaral Amphitheater in Monsanto at 10:00 am - and on the day of the race, December 29th, in Praça do Rossio, in the HYUNDAI activation zone, which was duly identified.
Meet the winner of the “Fim-de-semana ao volante de um Hyundai” (“Driving a Hyundai at the weekend”) here.